What’s the problem you’re trying to solve, and WHY? Bryan Daniels, founder of Daniels By Design, has been posing those provocative questions to major brands for thirty years. The results? He’s well-versed at rethinking an organization’s offerings, marketing and communications to ensure resilience and endurance in the marketplace.

He co-pioneered the strategy, campaign and digital resources for Discover the Next, a public awareness campaign which prompts audiences to rethink the value of higher education (funded by the Bill and Melinda Gates Foundation).

Adept at understanding the WHY behind adopting technologies and trends, he recently helped the National institutes of Health package and disseminate their NIH Strategic Plan for Data Science (2025 – 2030). Likewise, he oversaw the design and release of an award-winning digital report for the Veterans Administration’s National Artificial Intelligence Institute.

Bryan is also a principal with Bridgepoint Media Group.

Demetrius Goosbey II is a hands-on brand director with 20+ years delivering identity systems for health, science, and mission-driven organizations, including NIH, CDC, and the Gates Foundation. At Mathematica, he led a full organizational rebrand for a 1,500-staff research institution. At LiveHealthier/Envolve PeopleCare, he built custom branded omnichannel health engagement platforms serving large member subscriber bases. His work emphasizes accessible design, scalable brand architecture, and practical governance systems built for non-designer teams.