Mayorga Coffee Brews Up Latin America-to-Local Success
Brand Strategy·Business Alignment·Creative Storytelling
The Challenge
Mayorga Coffee’s story is one of family, heritage, and purpose. Locally roasted in Rockville, MD but deeply rooted in Latin America, they work directly with farmers with no middlemen to ensure fair trade and real impact. The challenge was – how do we convey this journey from Latin America to local market?
Our Approach
Drawing on our expertise in Creative Storytelling, we produced an “About Us” video to introduces the world to that journey, showing how a family passion grew into a movement to empower communities and roast coffee with pride.
The Result
The “About Us” video successfully conveyed Mayorga Coffee’s mission to honor and promote the passion, culture, and communities behind sustainably grown specialty coffees.
