Collaboration: Building trustworthy AI for the VA
Creative Storytelling·Digital Marketing·Holistic Communications
The Challenge
Since its establishment in 2019, the VA National Artificial Intelligence Institute (NAII) has been at the forefront of building and applying trustworthy AI innovations and policy, increasing robust AI research and development capacity at VA to create useful AI solutions that improve Veteran health care. The VA recognizes that they cannot do it alone—that is why they continuously engage in collaborations to accomplish our goals. The NAII must successfully communicate this to all of its audiences (Vets, administrators, other Federal agencies, Veteran Serving Organizations)
Our Approach
We strategically aligned the NAII annual report with its theme of the year–Collaboration. Through creative storytelling (using clear content and design) we produced and digitally disseminated an award-winning report for all its audiences.
Brand Strategy:
- Identified that the tone of this annual report should convey openness, transparency, and friendliness towards continued collaboration.
Creative Storytelling:
- Visually portrayed the NAII’s previous year’s successes by intentionally portraying both innovation and human outcomes.
Digital Marketing:
- Designed the annual report with an eye towards its digital dissemination via web and social channels.
- Created a Section 508 compliant PDF to ensure all audiences could access it’s content.
The Results
We successfully informed audiences of the NAII’s mission, fostered future collaboration with key stakeholders and future partners, and won a Hermes Gold award
