Founder & Chief Strategy Officer
Senior Communications Strategist
Brand Director
Senior Marketing Strategist
Creative Director
What’s the problem you’re trying to solve, and WHY? Bryan Daniels, founder of Daniels By Design, has been posing those provocative questions to major brands for thirty years. The results? He’s well-versed at rethinking an organization’s offerings, marketing and communications to ensure resilience and endurance in the marketplace.
He co-pioneered the strategy, campaign and digital resources for Discover the Next, a public awareness campaign which prompts audiences to rethink the value of higher education (funded by the Bill and Melinda Gates Foundation).
Adept at understanding the WHY behind adopting technologies and trends, he recently helped the National institutes of Health package and disseminate their NIH Strategic Plan for Data Science (2025 – 2030). Likewise, he oversaw the design and release of an award-winning digital report for the Veterans Administration’s National Artificial Intelligence Institute.
Bryan is also a principal with Bridgepoint Media Group.
Shelley Caplan has more than three decades of experience as a strategic communications expert focusing on national public health campaigns and initiatives. On behalf of NIH institutes, the CDC, and other Department of Health and Human Services agencies, Shelley has developed and led integrated awareness, education, and behavior change campaigns targeting underserved populations on topics such as HIV/AIDS, hepatitis, substance abuse, teen tobacco use, the opioid epidemic, youth homelessness, child trafficking, diabetes, kidney disease, and more.
Shelley most recently led an initiative to identify foods integral to 20+ cultural cuisines for inclusion in the Recipes section of MyPlate.gov, the USDA’s digital resources based on the Dietary Guidelines for Americans.
Shelley is also a principal with Bridgepoint Media Group.
Demetrius Goosbey II is a hands-on brand director with 20+ years delivering identity systems for health, science, and mission-driven organizations, including NIH, CDC, and the Gates Foundation. At Mathematica, he led a full organizational rebrand for a 1,500-staff research institution. At LiveHealthier/Envolve PeopleCare, he built custom branded omnichannel health engagement platforms serving large member subscriber bases. His work emphasizes accessible design, scalable brand architecture, and practical governance systems built for non-designer teams.
Valerie LoCascio is a strategic communications and marketing executive, specializing in AI, technology, and healthcare. She has a strong track record of developing and executing communications strategies that elevate brand visibility and deliver impactful messaging across events, media, and digital platforms.
Her extensive experience spans working with C-suite executives, venture capital firms, and major media companies, including Northpond Ventures, B2B leader LivePerson, and the U.S. State Department. She has also led partnerships with top academic and corporate institutions such as MIT, Harvard, SiriusXM, and the University of Pennsylvania.
Valerie is also an Emmy-nominated documentary filmmaker. She was nominated for The Weight of Gold with Michael Phelps and produced National Geographic’s The Dalai Lama: Peace and Prosperity with Richard Gere, which was selected for the Tribeca Film Festival.
Valerie is also a principal with Bridgepoint Media Group.
Award-winning Creative Director with 10+ years of experience leading video-first campaigns across agency, in-house, and freelance settings. Proven track record directing national productions, building agile creative teams, and developing emotionally resonant, performance-driven content. Expert in platform-native storytelling for TikTok, Instagram, YouTube, and LinkedIn.
Adept at aligning brand voice, campaign strategy, and business objectives into compelling creative that scales. Obsessed with the intersection of culture and customer experience.
Anfon is also a principal with Bridgepoint Media Group.
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